
Specialty retail online store
A custom online store with a product catalogue, cart, secure checkout, and order notifications — customers browse and pay anytime; the business receives organised orders for packing, delivery, or collection.
Context
A specialty retail business with loyal foot traffic and active social media interest, but no way to convert attention into orders once the shop closed for the day.
What wasn't working
After-hours interest was hard to convert, and product details were scattered across posts and DMs. Every sale outside opening hours required a message thread, and orders were easy to lose track of.
The approach
We organised products the way customers shop — by category and clear photos — then kept checkout short. Fulfilment options were set to match how the retailer already packs and hands over orders.
Product catalogue with photos and prices
Categories and basic filtering
Shopping cart and checkout
Secure online payments
Order notifications
Delivery or collection options
Mobile-friendly shopping experience
Admin product management

Important functionality
Customers browse, add to cart, and pay — anytime
Orders arrive organised for packing and hand-over
Delivery or collection chosen at checkout
Products and prices managed by the business itself
Under the hood
Next.js and TypeScript with a product catalogue, payment integration, order management, and cloud hosting.

The business sells beyond foot traffic and opening hours. Customers browse and pay online while orders arrive organised for fulfilment instead of scattered across message threads.

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